Travel Novice - Logo Design Sample

This logo demonstrates the logo design process for fictional company "Travel Novice". Created using Adobe Illustrator for CMST 320 Illustration Graphics class at UMGC in May 2022.

Designing a logo for a business can be straight forward, or it can be a little more complex. The logos for the fictional company, “Travel Novice”, demonstrate the varying designs a client may need depending on where the logo they need designed will be displayed. The example here shows five different versions of the same treasure map design. The ability to create different versions for a client shows my determination to create the perfect product for a potential client. These five logos also are an example of how a logo may need to shift depending on the location or medium in which they will be viewed, whether that’s digital or print.